Privacy Policy
Effective October 27, 2026
This policy explains how Dutch Miller Auto Group and its dealerships ("Dutch Miller", "we", "us") collect, use, share and protect personal information when you visit our dealerships or websites, call or text us, buy, finance, lease or service a vehicle, or use our guest Wi-Fi. If you finance or lease a vehicle through us, the Finance Privacy Notice also applies to your financial information, and it controls if the two differ.
Information we collect
- Contact and identity: name, address, phone numbers, email, date of birth, driver's license details and a scanned copy of your license, kept for insurance purposes (test drives and loaner vehicles), identity verification and titling.
- Financial: for credit and lease applications: Social Security number, income, employment, housing, bank and credit information, and credit reports obtained with your permission.
- Vehicle and transaction: vehicles you buy, lease, trade in or service, VIN, mileage, service and warranty history, purchase and payment records, insurance and registration details.
- Communications: calls, voicemails, texts, emails and chats with us. Calls to and from our dealerships are recorded for quality, training and record-keeping. Voicemails are transcribed by our own systems.
- Finance office: we record finance and insurance presentations, with your knowledge, to confirm disclosures were made accurately.
- Online: device and browser information, IP address, pages viewed, forms you submit, and information from cookies and similar technologies on our websites.
- On site: video from security cameras at our dealerships, and device and connection information when you use our guest Wi-Fi.
- From others: lenders and credit bureaus, vehicle manufacturers, vehicle history providers, online car shopping sites you contact us through, and service providers working for us.
How we use information
- To sell, finance, lease, register and service vehicles, and to complete transactions you request.
- To process credit applications, verify identity, and prevent fraud and identity theft.
- To handle warranty, recall and manufacturer programs, and customer satisfaction surveys.
- To answer you and send service reminders, appointment updates and transaction messages.
- To tell you about our vehicles, service specials and events, which you can opt out of at any time.
- To operate, secure and improve our websites, networks and dealerships.
- To meet legal, tax, titling, reporting and record-keeping obligations.
How we share information
We do not sell your personal information. We share it only as described here:
- Lenders and leasing companies you apply to, to evaluate and service your financing.
- Vehicle manufacturers and distributors, for warranty, recalls, incentives and their customer programs.
- Service contract, insurance and protection product providers you choose.
- Service providers that work on our behalf under contract: dealership management, websites, phone and text messaging, email, payment processing, IT and security. They may use your information only to provide services to us.
- Our affiliated Dutch Miller dealerships, to serve you, as described in the Consumer Privacy Notice.
- Government agencies for titling, registration and taxes, and when required by law, court order or to protect rights and safety.
- A buyer of a dealership, as part of a merger, sale or transfer of business assets.
Cookies, analytics and advertising
Our websites use cookies and similar tools, including analytics (such as Google Analytics) and advertising services (such as Google and Meta), to understand site use and show relevant ads. You can control cookies in your browser and use the opt-out tools of Google and the Digital Advertising Alliance.
Text messages
Our text programs, consent and opt-out are described on our Text Messaging (SMS) page. Mobile numbers and text consent are never shared for marketing.
Connected vehicles
Many vehicles collect and send data to their manufacturer under the manufacturer's own privacy policy. When we service your vehicle we may read diagnostic and service data from it to repair it.
How we protect information
We keep a written information security program under the FTC Safeguards Rule, including access controls, multi-factor sign-in, encryption, monitoring, staff training and vendor oversight. No system is perfectly secure; if a breach affecting your information occurs, we will notify you and authorities as the law requires.
Retention
We keep information for as long as needed for the purposes above and as required by law (for example, deal, title, tax and finance records), then securely destroy it.
Your choices
- Marketing email: use the unsubscribe link in any email.
- Text messages: reply STOP to any text.
- Calls: ask to be placed on our internal do-not-call list.
- Cookies and ads: browser settings and the opt-out tools above.
- Access, correction and deletion: email support@dutchmillerauto.com. Some records must be kept by law, such as finance and title records.
State privacy rights
Virginia and Kentucky residents may have rights under the Virginia Consumer Data Protection Act and the Kentucky Consumer Data Protection Act: to confirm whether we process your personal data, access it, correct it, delete it, get a portable copy, and opt out of targeted advertising, sale and profiling. Information covered by the federal Gramm-Leach-Bliley Act is handled under the Finance Privacy Notice. To make a request, email support@dutchmillerauto.com with your name, state and request; we will verify your identity and respond within 45 days. If we decline, you may appeal by replying to our decision, and if your appeal is denied you may contact your state Attorney General.
We extend the same access, correction and deletion requests to customers in our other states (West Virginia and North Carolina) where we reasonably can.
Children
Our websites and services are not directed to children under 16, and we do not knowingly collect their personal information.
Changes to this policy
We may update this policy and will post the new version here with its effective date.
